Snoop Dogg net worth , born Calvin Cordozar Broadus Jr., has become a living legend in the entertainment industry. From his early days as a West Coast rapper to becoming a mogul with a diverse business portfolio, Snoop has amassed a net worth of around $160 million as of 2024, according to Celebrity Net Worth. With ventures ranging from music and cannabis to tech investments, Snoop Dogg’s career and entrepreneurial success prove him to be a man of the reinvention game. Let’s dive into how the Doggfather has managed such great wealth and where he’s putting his money.
Music Career: The Foundation of His Fortune
From early 90s till now, it has been nearly three decades for Snoop Dogg from the time of being found by Dr. Dre till now. Released in 1993, Snoop’s debut album is a legendary one, with the artist selling more than 35 million albums throughout his music career. Some hits that feature the legendary artist include Gin and Juice, Drop It Like It’s Hot, and Nuthin’ But a ‘G’ Thang, among many others.
Over the years, Snoop has released 20 studio albums, with his latest, B.O.D.R. (Bacc on Death Row), marking a significant moment in his career. In 2022, Snoop acquired Death Row Records, the iconic label that helped launch his career, further cementing his role as a mogul in the music industry.
Touring also significantly contributes to Snoop’s revenue. His 2022 world tour raked in $73.7 million with some shows collecting in as much as $2.9 million in two days. Touring, album sales, and decades of royalties will be big incomes sources of the rapper.
Entrepreneurship: Beyond Music
Even though music will always be the foundation of Snoop’s wealth, entrepreneurial endeavors are what catapulted him into a new stratum of finances. Snoop Dogg is a sharp investor, with interests across various sectors, such as cannabis, beverages, and technology.
Cannabis Industry: Casa Verde Capital
Snoop’s biggest and most profitable venture, though, is his investment fund, Casa Verde Capital. The fund was co-founded with Gary Michael in 2015. Casa Verde is actually one of the pioneering cannabis-specific investment firms; thus, it has successfully scaled up to manage a $300 million portfolio. Because marijuana legalization is increasingly occurring all over the world, Snoop saw it best to take the advantage by entering the market fast.
The fund has invested in companies such as Dutchie, the largest online dispensary platform, and Eaze, one of the most popular cannabis delivery services. Snoop has also developed his own cannabis-infused products, including “Uncle Snoop’s Snazzle Os” snack, which further expands his influence in the sector.
Snoop doesn’t just stop at his fund. He is a popular voice for marijuana and has been outspoken about the advantages of cannabis legalization, thereby making him one of the most influential personalities of the industry.
Still G.I.N and 19 Crimes Wine
Snoop Dogg has also entered the alcoholic beverage industry, co-founding the gin brand Still G.I.N with Dr. Dre. This is yet another venture in Snoop’s long history with alcohol products, having previously partnered with the wine brand 19 Crimes to release his signature wine, Snoop Cali Red. Both alcohol products have been successful, appealing to Snoop’s massive fanbase and the broader consumer market.
Apparel and Merchandising
Snoop Dogg has also long used his fame to great advantage in selling branded merchandise through his online store, The Snooper Market, which, among other things, retails everything from t-shirts and hoodies to baby onesies and vinyl records of his music, as well as Snoop Dogg-branded candles.
In addition to his apparel line, Snoop also offers a line of products for dogs called Snoop Doggie Dogs, targeting pet owners who want to share their love for Snoop with their four-legged friends. Such merchandising ventures have helped Snoop further diversify his business portfolio and extend his brand beyond music.
Tech Investments: The Early Investor
One good reason Snoop Dogg would make a great investor: the man has an eye for future success in tech startups. Companies like Reddit, Robinhood, and Klarna, among others, saw huge returns from his early investment. Snoop had believed in Reddit when it needed funding in 2014 and invested in a round raising $50 million. The company went on to become a publically traded company valued at more than $13 billion.
Snoop also made an early investment in the Robinhood trading platform, having participated in a $13 million seed round in 2014. Robinhood democratized trading for millions, and today it is worth nearly $24 billion. His early-stage investments in both Reddit and Robinhood have paid off handsomely, which solidifies his status as an astute investor.
Snoop also holds a minority equity stake in Klarna, one of the global fintech players that specializes in “buy now, pay later” services. Klarna, ahead of its potential U.S. IPO, is pegged at $20 billion, which adds more to the tech investment portfolio of Snoop.
Brand Partnerships: A Lucrative Side Hustle
Snoop Dogg has collaborated with various brands in advertising and promotional campaigns throughout his career. His most iconic endorsements include Corona, Dunkin’, Skechers, Petco, and Beyond Meat. Through these, he has earned millions of dollars over the years and kept himself relevant in mainstream consumer markets.
One of Snoop’s biggest celebrity collaborations has been with Martha Stewart. The celebrities, who first partnered to star in a cooking show together, have taken their friendship and turned it into a business. Among the things they have produced together are “Best Bud Bags”, a line of handbags released through a partnership with BIC EZ Reach lighters. Snoop and Martha have also appeared in joint commercials for Tostitos, Skechers, and BIC, among other advertising ventures.
Final Thoughts About Snoop Dogg Net Worth
Snoop Dogg’s transition from being a rapper to a mogul is truly amazing. From earning millions in dollars from album sales and tours to expanding it with intelligent investments in cannabis, tech, and consumer goods, Snoop has actually perfected the art of diversification. With his increasingly diversified portfolio of businesses and investments, Snoop Dogg clearly proves to be not just the king of rap but a business empire in the making.
As Snoop continues to expand his empire, it’s likely that his net worth will only continue to grow. From his cannabis investments to his brand partnerships and tech stakes, Snoop Dogg is one of the most influential and financially successful figures in the entertainment world today.
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Braj Verma is a resident of Rajgarh in Madhya Pradesh and is a content writer and freelancer by profession. He has a degree in Political Science from Barkatullah University, Bhopal. He has expertise in subjects like credit cards, banking, loan, insurance, political analysis and digital marketing.